Frávega Pay

Frávega Pay represents the financial bet of Frávega, one of Argentina’s most traditional retail companies. Its goal: to digitize a historically physical financing model by offering a prepaid card with personal credit.

Year

2025

Industry

Fintech

Client

Frávega

Rol

Product Designer

Frávega Pay

Frávega Pay represents the financial bet of Frávega, one of Argentina’s most traditional retail companies. Its goal: to digitize a historically physical financing model by offering a prepaid card with personal credit.

Year

2025

Industry

Fintech

Client

Frávega

Rol

Product Designer

Frávega Pay

Frávega Pay represents the financial bet of Frávega, one of Argentina’s most traditional retail companies. Its goal: to digitize a historically physical financing model by offering a prepaid card with personal credit.

Year

2025

Industry

Fintech

Client

Frávega

Rol

Product Designer

Waterline brand logo

New digital financial experience

New digital financial experience

Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.
Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.
Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.
Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.
Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.
Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.

Challenge

The main challenge was to design both the brand identity and its first digital touchpoint: a landing page that felt clear, professional, and functional. This interface had to communicate the value proposition of an emerging company combining technological innovation with highly specialized consulting.
As a startup with no previous presence, the landing had to establish the foundations of its digital positioning and build trust from the very first scroll.

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

First Step

Identity

Datic’s visual identity was designed to convey technological reliability and modernity from the very first touchpoint. The system includes logo, color palette, typography, and visual guidelines that ensure consistency across all digital applications.

Analytics

Web design

Framer builds

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

First Step

Identity

Datic’s visual identity was designed to convey technological reliability and modernity from the very first touchpoint. The system includes logo, color palette, typography, and visual guidelines that ensure consistency across all digital applications.

Analytics

Web design

Framer builds

Discovery

2025

2025

Other Projets

Also on

Also on

Also on

Sorry, Protected Work

Sorry, Protected Work

This project is under NDA, so I can’t display it publicly. I’d be glad to share the full story in a 1:1 conversation.

This project is under NDA, so I can’t display it publicly. I’d be glad to share the full story in a 1:1 conversation.