Senior AI Product Designer
I build products that tell stories

I'm Emilio Carrozzino. 6 years designing and shipping products across fintech, AI and travel. I design systems and build them in code, using AI to prototype fast and test early. Brand and product are the same job to me.

Now

Building Helix at Praxys, a cross-product design system in Flutter. I design it and write the library myself: components, tokens, docs, and an agent that answers developers with working code. 4 of the company's 14 products already run on it. I also organize ProductTank Rosario.

I started in industrial design: bikes, mobility, things you can hold. That's where I learned what a product actually is. Constraints first, everything else after.

Then I moved to digital, and later to art direction, where my team won a D&AD Pencil in London. Along the way I lived in Italy and worked out of Singapore, running campaigns for global brands. Designing for markets that aren't yours changes what you think a default is.

Each step taught me something the next one needed. What I enjoy most now is working close to the code, in small teams that sweat the details, where the brand lives inside the product.